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The web site had the following on the homepage, "I hereby consent to receive text messages from or on behalf of dealer at the mobile phone number I provided above." We noticed that the web page said " I understand that I am opting in to receive text messages from dealer or their employees." It also said " I include consent to receive phone calls at the mobile phone number I provided. I understand that message and data rates may apply." The header had used cars Lamar MS as the highest ranking optimized keyword. This keyword is followed by used car dealer Lamar MS, used cars 38642, and used car lot Lamar which isn't as urgent as used cars Lamar MS. The other words oldginmotorco.com uses is used trucks Lamar MS. used truck dealer Lamar MS is included and could not be viewed by search crawlers.